With so much content fighting for attention, brands in the UK are having to work harder than ever to rise above the noise. Video has become one of the most powerful ways to connect with audiences, but the key is creating the right kind of video. At Reverie Films, we specialise in helping brands harness the power of storytelling and strategy to deliver video content that actually works. Here are three simple but effective approaches brands can take right now to build visibility and trust:
1. Tell Local Stories That Build Connection
Audiences want to see content that feels close to home. Whether you’re based in Glasgow, Manchester, or Cardiff, tapping into local pride or regional identity can go a long way. Highlighting community involvement, showcasing behind-the-scenes moments, or sharing real stories from your team can all help your brand feel more relatable and trusted. People connect with people, so make sure your videos reflect the people behind your brand.
2. Create Platform-Specific Content
Every platform has its own personality, and the brands that succeed are the ones that understand how to adapt their video style accordingly. What works on Instagram might not translate to LinkedIn, and a YouTube video won’t always resonate on TikTok. It’s not just about resizing or repurposing content, it’s about speaking the right language in each space. On social platforms, that might mean short, visually punchy clips that grab attention within seconds. On LinkedIn, audiences often prefer a more thoughtful, behind-the-scenes look into your team or processes. The key is to meet people where they are, with content that feels like it belongs.
3. Go Short-Form First
Short-form video is dominating the digital landscape, and it’s not slowing down. 15 to 60-second videos are now the most effective way to capture attention and drive action. You don’t need to produce a cinematic masterpiece every time. Consistent, stackable videos that speak directly to your audience’s needs will often outperform expensive campaigns. Start simple: one strong message, one clear call to action.
Why Work With Reverie Films?
Based in Glasgow, Reverie Films is a UK video production company that helps brands tell their story with clarity and purpose. We work with businesses across sectors to create video content that’s bold, human, and tailored for real-world results. From short-form social campaigns to full brand films, everything we make is grounded in strategy and storytelling. We don’t just shoot beautiful footage, we help you say something that matters. If you’re ready to stand out online, we’d love to hear from you, visit us at: reveriefilms.co.uk
