Author: Dilip Prakash Valanarasu

Shopping in today’s digital landscape has evolved into more than just one screen or one store. Customers now expect an omnichannel experience, wherever they are and however they engage, whether that’s on a mobile app, on a website, or in a brick-and-mortar shop. The ability to move fluidly from one channel to the next is no longer a luxury; in fact, it is now essential. Omnichannel e-commerce platforms are the answer. Unlike traditional multichannel approaches that often operate like isolated channels, omnichannel approaches connect different channels. In a world full of distractions and infinite options, creating consistency is critical. However,…