Gurugram, India – BEOM, the Gurugramased women’s fashion startup redefining India’s cord set scene, is adding a festive twist to its lineup. Known for mastering the art of stylish co-ords, BEOM is now catering to the evolving tastes of Indian women by launching a stunning collection of ethnic cord sets. Designed to blend cultural elegance with modern functionality, this new category is already making waves among fashion-conscious consumers.
Traditional Roots, Contemporary Style
The ethnic cord set for women is BEOM’s newest innovation, created to bridge the gap between traditional attire and modern-day convenience. These two-piece ensembles reflect festive aesthetics with rich fabrics, intricate embroidery, and fusion silhouettes—all while maintaining the comfort and cohesion cord sets are known for. Perfect for festivals, intimate weddings, family functions, or cultural events, BEOM’s ethnic co-ords make dressing up easier and more elegant than ever before.
Whether it’s embellished dupatta-style overlays, flared palazzos with crop tops, or kurta-style co-ords with statement detailing, BEOM’s ethnic cord sets are designed to let women celebrate in style without compromising comfort.
In-House Manufacturing with an Eye for Detail
As always, BEOM takes pride in handling its entire production process in-house. With a dedicated team of 80+ skilled tailors and a four-story facility based in Gurugram, the brand maintains complete control from sourcing premium fabrics to final quality checks. This allows for unique craftsmanship, shorter lead times, and quality assurance in every ethnic cord set.
Each garment is the result of detailed craftsmanship and innovative design, offering women the charm of ethnic wear combined with the ease and consistency of coordinated sets. The seamless production model also gives BEOM an edge in rapidly responding to seasonal festive trends.
Designed for the New-Age Woman
BEOM’s ethnic collection is a reflection of what modern Indian women desire—versatile clothing that resonates with culture but aligns with their fast-paced lifestyles. These co-ords work just as well for daytime pujas as they do for evening get-togethers. Designed with breathable materials and season-appropriate colors, the collection is especially curated for Gen Z and millennial audiences seeking Instagram-worthy ethnic fits.
Though BEOM has expanded into dresses, tops, shirts, and skirts, cord sets remain the brand’s signature strength. The introduction of festive styles solidifies the brand’s commitment to creating a cord set for every occasion—be it office wear, lounge wear, vacation attire, or now, festive celebrations.
Fast Fashion, Thoughtfully Delivered
With a vertically integrated supply chain and content production team under one roof, BEOM ensures quick turnarounds without compromising brand voice. All photography, styling, and lookbooks for the ethnic collection are produced in-house, ensuring brand cohesion and aesthetic harmony across its platforms including Myntra, Flipkart, Amazon, and the official website: www.beom.in.
Visionary Leadership at the Helm
BEOM continues to scale under the strategic leadership of Rishabh Tiwari, a marketing expert with 11+ years of experience, and operations lead Rahul Kumar, the primary contact for B2B and partnership inquiries. Their joint leadership focuses on innovation while remaining grounded in quality, affordability, and customer trust.
Committed to Celebration and Style
As BEOM moves forward, the ethnic cord set for women represents yet another step in its mission to be India’s most diverse and dependable cord set brand. With expansion plans and festive styles now live, BEOM is inviting women everywhere to reimagine ethnic wear—one coordinated set at a time.
Conclusion
BEOM’s foray into ethnic cord sets is more than just a festive fashion move—it’s a thoughtful evolution of what modern ethnic wear can be. By blending cultural richness with contemporary silhouettes and all-day comfort, BEOM is setting a new standard for festive dressing in India. Whether you’re attending a wedding, celebrating a festival, or simply want to elevate your ethnic wardrobe, these co-ords offer a stylish, stress-free solution that doesn’t compromise on elegance.
As the brand continues to push boundaries with its in-house innovation and design-first approach, BEOM is proving that coordinated fashion isn’t just a trend—it’s a lifestyle. With the festive season in full swing, now is the perfect time to experience the charm and convenience of ethnic cord sets that are as dynamic as the women who wear them.
Explore the full collection at www.beom.in and join the movement redefining ethnic fashion, one co-ord at a time.
About BEOM
BEOM is a women’s fashion startup based in Gurugram, India, focused on delivering premium-quality cord sets tailored for every mood and moment. With a fully in-house team and a commitment to trend-driven design, BEOM is redefining how Indian women approach fashion. The brand’s offerings—ranging from black and white basics to summer and festive ethnic sets—are crafted entirely under one roof, combining efficiency with style.
Website: www.beom.in
Marketplaces: Myntra, Flipkart, Amazon
Contact: Rahul Kumar – contact@beom.in
