The importance of good packaging when selling luxury items is immeasurable. The packaging plays a vital role in providing a rich shopping experience to your buyers. When shoppers happily pay more for a product, they are not willing to compromise on any aspect of their purchase. Whether it be quality, customer service, or packaging, brands selling luxury items need to be at their best to meet the expectations of their buyers.
One way brands selling luxury goods can enhance the buyers’ experience is by using Custom Printed Two Piece Boxes. These boxes can be made from different materials, such as cardboard, Kraft, or corrugated stock, but the ones made from corrugated stock are best for giving a luxurious feel to the box.
This guide explains the benefits of using custom printed two piece boxes and which brands can use these boxes.
The Benefits of Two Piece Boxes for Luxury Brands
Luxury Feel
The biggest advantage of using two piece boxes is that they give your products a luxury feeling. Buyers who spend lavishly on products like watches, perfumes, and fashion accessories love it when they receive the product in better packaging. It satisfies them by telling them that they have invested in the right product.
Best for Limited Edition Products
Many high-end brands introduce special items under the umbrella of limited edition or special event products. Two piece boxes are ideal packaging for such products. Brands can specifically mention on the box that it is a limited edition product and also print special or personalized messages on the box. In this way, brands can further enhance a buyer’s overall shopping experience.
Branding
Custom two piece boxes come with the freedom for brands to use these boxes as a powerful branding and marketing tool. They can print their name, logo, and tagline on the box. It can put a brand’s name in buyers’ minds. This helps in retaining customers and encourages repeated buying.
Unboxing
The craze for unboxing videos has taken over the internet in the past few years. While many brands pay social media influencers to make such videos, you can inspire YouTubers to feature your brand in such videos via excellent packaging. These videos can bring you sales and help increase profits.
Gift Boxes
Boxes made from corrugated stock or rigid paperboard can be used as special gift boxes. These boxes don’t even require further wrapping. So, if your brand offers products that can be used as gift items, go for custom two piece boxes with special design elements that buyers can benefit from while sending gifts. For example, if you are selling products that can be gifted for a wedding, having a message or quote that wishes the newly married couple can help you stand out.
Industries that can Benefit from Two Piece Boxes
These boxes can be used in different industries. Here is a list of all such industries and a brief explanation, mentioning how these boxes can help.
Apparel and Fashion
Fashion and apparel industry buyers are inspired by the packaging of the product. The need to showcase products in an excellent way is greater than any industry. Some of the buyers are even willing to pay a higher price for special two piece gift-styled boxes. Moreover, two piece boxes made from corrugated stock can be used at home to keep different things safe and secure.
Tech and Electronics
Such products need maximum protection during shipping and shelf display. A two piece box made from sturdy material with additional padding is commonly used to ship electronic and sensitive items. These boxes safeguard such delicate things from shocks, vibrations, moisture, and heat.
Apart from being a safe housing for the product, brands can also use these boxes to put useful information such as product features and instructions along with data and branding elements like name, logo, and tagline.
Food and Beverages
If your brand sells high-end and costly chocolates and cookies, there is no point in packing them in ordinary boxes. You must augment the value of your offering by using high-end custom 2 piece boxes. These boxes have a secure closure, and with additional tapes and stickers, you can even ensure freshness and quality for a long time.
Pharma
Two piece boxes are used to pack high-end medical devices and wellness products. These boxes are not only for one-time use but also keep them safe in the long run. For example, users can simply take out the device from the box, use it, and secure it back in the sturdy box.
Retail
A lot of products in the retail industry can do great in two piece boxes. Their high-end design can create an instant impression on buyers, inspiring them to check out your products. Such impeccable packaging can even lure buyers into buying things that they don’t need immediately.
Some Tips to Consider Before Buying Custom Two Piece Boxes
Don’t forget to do your research before making the design for your two piece boxes. Consider target market analysis, your buyers’ age, gender, race, and buying preferences. This information will not only help you design relevant boxes but will also come in handy in different business scenarios.
The next thing to ponder is the overall design of the box. The design must have input from target market analysis and must be as per the nature of the product and your brand’s overall marketing strategies. Going for custom two piece boxes with a logo and name is an excellent approach to amplifying your brand’s marketing efforts.
The finishing options play a vital role while designing custom two piece boxes for luxury items. Most luxury brands go for embossing with foil stamping. It imparts a metallic touch to the overall look of the box.
Ensure that you check your supplier’s reputation by going through reviews and customer feedback for the last couple of months.
Make sure you ask your supplier for a design sample before placing the order. This can help you point out any mistakes that you may have made during the design phase.
Once all these details have been finalized, brands have to decide the order size. Going for custom two piece boxes in wholesale quantities is a better option for big brands with a large number of sales. For smaller brands, a small order quantity is the right way to go.
Final Words: Where to Buy Custom Printed Two Piece Boxes?
There are plenty of suppliers available on the market, but it takes a lot of time to find the best one. This is where CPP Boxes can help. It is a one-stop place for all your packaging needs. We have been in the market for quite some time now and offer the best two piece boxes at affordable prices. Free delivery and design support, excellent customer service, and a short turnaround time are our hallmarks.
Contact us right away and let us worry about your brand’s packaging needs so that you can focus on other aspects of doing business.
