This technique will help you reduce costs and elevate the image of your product…
Digital label printing is very important in the market. It is not for nothing that packaging is the face of the products, the first thing that consumers check when purchasing is: the label. A poorly done job could negatively affect brands.
Digital printing was born in 1993 and since then it has become a pillar for the design and image work of companies. It consists of the process of printing a digital file on any type of support: paper, vinyl, textiles, among other materials.
A good label is persuasive and must hook the public, it is visually attractive, provides the necessary information that consumers need, and must be of quality to prevent it from breaking. All of the above can be done with the right impression.
Here are some benefits of digital label printing performed by a digital label printer and why you should consider implementing this technique for your business:
Speed in production
The main feature of digital label printing is the speed with which it operates. Unlike the traditional technique, it does not require the preparation of plates, which optimizes the pre-press time, and the print runs are ready faster. If you work in the industrial sector and need a low volume of units, digital services are best due to their low cost and speed of production.
Short runs
Digital printing allows for short runs in small quantities. It might seem like a disadvantage, but it actually opens up the possibility of creating exclusive campaigns for companies. You will no longer have to worry about wasted labels, working on demand reduces the chances of suffering losses. Working with short runs allows you to adjust the production volume and adapt the quantity according to the needs of each product and occasion. Having control over quantities also helps to easily make changes to the design if necessary.
Variable layouts
Digital label printing allows designs to be as varied as the designer’s creativity allows. You can play with colors, opacities, and textures and you can even add barcodes, and signage, among others. This technology will allow you to provide a timely service that adapts to what your brand and customers are looking for. You will be able to identify your products through visualization. Likewise, the variety in supports of this technique allows the designs to have unique touches according to the products they intend to sell. Paper, adhesives, vinyl, PVC, textiles, in short, the list is enormous and everything will depend on the designer’s selection. The variety of options will allow you to customize your labels according to the needs of your products. You will be able to give a distinctive touch to your products.
Print Quality
Thanks to the advancement of technology, digital design managed to surpass traditional design in terms of quality. It is perfect for achieving high-resolution finishes due to the printers’ ability to capture fine details, specific colors, and small fonts. Most digital printers have high levels of pigmentation. You will be able to print in full color, you will no longer have to worry about faded inks.
Good presentation helps improve the image of brands. Digital label printing allows you to show the value of products through packaging. Good quality packaging attracts more customer attention and speaks positively about the product.
If you are looking to attract consumers’ attention with your product label, do not hesitate to use digital printing. The quality of this generates professional finishes.
