A few years ago, the e-commerce industry experienced a major transformation among customers from desktop sites to mobile applications. This mobile-centric approach is not considered the only revolution in e-commerce, but it also marked a milestone, as today mobile apps account for nearly 50% of the online transactions globally. 

If you are one of those businesses that own an e-commerce business but are still relying on a desktop website, not a mobile application, then you are definitely missing out on a lot more opportunities. This market is becoming mobile-first, and if you haven’t considered this shift, it’s time to rethink your strategy. 

From large enterprises to small-scale businesses, a mobile application development company can allow businesses to generate more leads and provide a mobile-friendly solution for customers. You must surely be wondering how mobile apps can change the mobile app industry. If yes, then make sure to read this blog completely to understand the concept and factors. 

Latest Market Stats Related to Mobile Apps in E-Commerce

• In this highly digitized era, especially in the e-commerce industry, mobile apps are expected to generate a high portion of online sales for businesses. 
• Today, mobile apps account for nearly two-thirds, which means 65.7 percent of all global e-commerce sales are driven by mobile apps. 
• However, mobile apps have become a go-to place in different regions from America to Asia.
• The popularity of mobile apps in the e-commerce industry grew in the early 2010s.

Why E-commerce Businesses Must Consider Mobile Apps Over Websites?

There are various factors due to which mobile apps are considered by businesses over websites. These factors affect the quality of the user experience. So, if you also want to enhance your customer experience, ensure to read the factors given below:

Ease of Use

Mobile apps have been highly considered by customers as it is easily available on the home screen, offering instant access to their favourite stores without the need for any browsers or URLs. This innovative approach increases sales percentage and also uplifts user engagement. 

Personalized Experiences

Mobile apps are considered the best platform that offers personalized recommendations based on user data. This level of customization definitely takes time if considered doing it with the help of mobile websites. 

Faster Load Times

As compared to websites, mobile apps offer faster load times, this factor leads to an enhanced browsing experience for users. However, fast load times also lead to quicker transactions and higher customer satisfaction. 

Offline Capabilities

Some apps don’t even require an internet connection to access an app, making them more versatile as compared to other features.

Push Notifications

Apps allow users to directly communicate and engage with other users with the help of timely notifications regarding new products or personalized offers. This direct communication practices leads to impulse purchases and enhance customer loyalty. 

How Mobile Apps Can Lead to Transforming an E-Commerce Experience

Mobile apps can do more than just enhance the e-commerce experience of the customers available on the website. Here are some of the ways mobile enhances experience:

Enhanced User Engagement

Customer shopping experience can be enhanced with the help of features such as seamless navigation, in-app messaging, and personalized content. These key factors allow businesses to connect with users or with the brand, leading to enhanced customer loyalty and retention rates. 

Streamlined Checkout Process

Now checkout process has become much simpler with features such as one-click purchasing and saved payment information. This practice leads to a reduction in the bounce rate for your brand, leads to an increased loyalty and customer retention rates. 

Augmented Reality Integration

Today, every customer would prefer to purchase an item if they get a virtual representation of it, so this has only become possible with the help of technologies such as Augmented Reality. However, this technological advancement leads to a reduced return rates by providing more accurate product representation to targeted audience. 

AI-Powered Recommendations

Today, based on user behaviour, AI-powered recommendations can be customized, leading to enhanced and attractive offers. These transformative solutions leads to an enhancement business model to invest in app development services Australia and globally. 

For companies planning to create a popular presence in the e-commerce world, there is a need for people to partner with the right iOS and Android app development company like DianApps. Continue reading to learn more about e-commerce solutions from DianApps. 

How DianApps is Considered the Best Option to Build an E-Commerce Application?

At DianApps, we have a specialized team that has expertise in delivering innovative mobile application solutions that meet the unique needs of e-commerce businesses. Diversified experience of our team across different industries make us one of the most trusted partners for companies looking to enhance their mobile presence. 

When you consider choosing a company like DianApps that has expertise in delivering innovative e-commerce solutions by following an agile development methodology. Here are some of the factors why choosing DianApps is the perfect choice:

• We ensure to build an application that is tailored to per business requirements, ensuring that your mobile application completely aligns with your business requirements. 
• From inventory management tools to e-commerce websites, our apps can smoothly integrate with your existing systems. 
• Our team ensures the application development by considering the business’s growth, ensuring the scalability feature. 
• While hiring mobile app developers from DianApps, you get access to the expert teams that leverage the latest advancements, including AI, AR, and VR experiences, ensuring businesses stand out from the crowd. 
• Our mobile app development team is an expert in helping businesses from initial consultations to post-launch solutions. 

With mobile app developers’ expertise across the globe, you can get a chance to hire mobile app developers who are not only skilled but also have expertise with e-commerce app development solutions. Our team works with a motive to provide solutions that not only delivered the customer expectations but aldo enhance business success. 

Final Words

The establishment of mobile applications has completely transformed how e-commerce businesses as it offers enhanced convenience to businesses and offers unique experiences with unique features offered. 

Mobile apps can also lead to a transformed customer behaviour and business models, and are key influencers that are transforming the new technologies in the e-commerce industry. 

So, if you have your e-commerce business or are planning to build one, make sure to build a mobile application to enhance user experience and to enhance sales conversion rates. If you want more insights regarding mobile solutions, make sure to connect with an app development service provider like DianApps.