Every entrepreneur wants to sell more. Sales growth is a condition that is necessary for the functioning and development of a business. To do this, you need to increase the average bill.
This indicator reflects the average money a customer spends per purchase or order. It is calculated by dividing the total revenue by the number of clients released. Magento 2 migration service specialists tell you how to do this.
Effective ways to increase your check
Several marketing techniques help stores sell more. Many apply to online marketplaces; you need to adapt them correctly. Let’s look at five popular solutions encouraging customers to purchase more products.
Free shipping
The peculiarity of online shopping is that the user needs to pay for goods and related services, particularly postal or courier services.
Setting a minimum order amount for free shipping encourages customers to buy more. Honesty is essential here. If it is indicated that delivery is free, there is no need to charge a commission to the client. Remember: nothing motivates a buyer like the opportunity to get something for free.
Loyalty programs
This method helps increase the average purchase price of an online store and the frequency of repeat purchases. Invite customers to join your loyalty program by providing them with a card or creating a virtual account where their purchases will accumulate.
When the user reaches a certain point, he will have access to discounts, bonuses, and gifts. Such programs are widely used in retail chains, and adopting them into the online space is justified.
“Correct” price tags
It is a technique that comes from classic merchandising. It helps make the price of the product attractive to buyers. There are several tricks for this:
- indicate the amount of the discount in percentage and money (was/has become);
- highlight the special status of the product – “New,” “Bestseller,” “Expert’s Choice”;
- highlight the promotional value in color traditionally; red is chosen;
- add a counter for the number of goods remaining in the warehouse at the proposed price;
- limit the current price to a time frame and add a countdown.
Discount when purchasing “sets”
Offer your customers profitable combinations of products and sell them together. Directly indicate that separately, it will be more expensive. Be sure to indicate the discount amount in percentage and monetary terms.
Necessary: You should not make sets of unnecessary goods. The technique will work when the offers are helpful to the client and complement each other, for example, “headphones + portable charger + protective case.”
Partnership with social projects
This method is widely used in Western markets. It has a beneficial effect on the brand’s profit and reputation. The idea is to get customers involved in charitable initiatives. For example, you can support an animal shelter or volunteer organizations. Certain products can be associated with philanthropic activities, incentivizing customers to join in helping.
These techniques can increase the average check in your online store. Today, it is crucial that a business is honest with its clients. You should not include hidden fees or fraudulent discounts – this will only undermine trust.
