Artificial Intelligence has taken the world by storm, with smart tools now available for anything, from mental health support to language learning. As a business, embracing this state-of-the-art technology and using it to your advantage is the only way to stay ahead of the competition. One of the best ways you can use AI is in your website activities. Here’s how:
AI-powered website builder
Traditional website builder platforms are still popular, however, they can be very limited, particularly when it comes to templates. If you’re currently building a new website or redesigning an existing one, opt for the AI-powered IONOS website builder. This platform uses AI technology to help you create a unique web design that stands out.
It usually works by typing in basic information about your business – industry, goals, values, preferred aesthetic style – based on which AI can generate bespoke website layouts. It suggests optimal blocks as well as complementary colour palettes, so all you have to do is edit and perfect it. This speeds up the website creation process massively, without having to compromise on originality.
Generating visuals
Getting unique, high-quality visuals can be a common challenge in websites, as everyone uses the same stock imagery. The latest AI models, such as Midjourney and DALL-E, produce a highly impressive output. All you have to do is provide a good prompt for the kind of image you are looking for (i.e. what you want it to be and whether you want it realistic or animated). The same can be done for videos, graphics, icons, animations, and so on. You may use these visuals in your website as banners or design elements, helping it stand out from the rest.
Content creation
Writing content for your blog or landing pages is a time-consuming but important process, particularly for SEO (Search Engine Optimisation). AI-based language learning models, like ChatGPT or Gemini, can assist you in this. For example, these tools are great in helping you come up with new, original ideas for content as well as overcome writer’s block. It can provide information on niche topics and suggest copy outlines with SEO-friendly headlines. Don’t forget that fact-checking and editing AI-generated content is vital, but it’s a great assistant to get you started.
Strategic decisions
When time comes to grow your online presence, you will have to make a lot of strategic decisions. Here, AI can play an important role in helping inform your next moves. With the ability to process large pools of data within minutes, AI-driven analytics tools can provide you with important insights regarding your performance and customer behaviour.
For marketing activities, it can assist you with things like keyword research, detailed target audience profiling, content gaps, social media post ideas, and so on. Use it as a way to teach yourself about promotional tactics and make the right decisions for your business.
Working smarter
AI is by no means perfect – it needs a lot of help and fact-checking, to ensure that the final product is right. However, when used as an assisting tool, it can be a real game changer in website design and management. Not only does it increase overall efficiency, it can help save time and costs, leading to higher profitability too.
