If you haven’t heard of Lemonade Dolls, it’s time to get acquainted with the UK’s fastest-growing body-positive brand. While they started revolutionising the lingerie game, Lemonade Dolls have now expanded into activewear—and they’re doing it boldly and unapologetically.
Founded in 2019 by Lemon Fuller (an entrepreneur and fitness instructor), Lemonade Dolls has always been about celebrating inclusivity, confidence, and style for women of all shapes and sizes. Their latest venture, the Anti-Fitness Fitness Collection, continues that mission in the most stylish way possible.
Gymwear for Living (and Slaying) Beyond the Gym
Think leopard print, vibrant hot pinks, and sculpting, comfortable designs that fit into every moment of your life. Whether sweating at the gym, working from home, running errands, or making a late-night chip shop run, this collection is built to move with you. The mantra?
Athleisure for all the gains—without the guilt.
The Anti-Fitness Fitness Collection blends form and function with premium recycled buttery-soft, breathable, and sweat-wicking fabrics. These pieces hug your curves in all the right places while offering unmatched comfort, proving that practicality can look just as fabulous as it feels.
A Fit for Every Woman
Unlike many activewear brands, Lemonade Dolls prioritised inclusivity from the beginning. The collection caters to a wide range of body types, with sizes available from 6 to 22 and cup sizes ranging from A to FF. This variety ensures that every woman feels confident and supported, whether she’s tackling a workout or lounging at home.
What’s in the Collection?
From leggings and sports bras to stylish tops and layering pieces, the Anti-Fitness Fitness Collection offers everything you need to refresh your activewear wardrobe. With bold prints and playful colours, these pieces are designed to stand out—just like the women wearing them.
Shop the Collection Now
Are you excited to own a piece of this empowering new line? The Lemonade Dolls Anti-Fitness Fitness Collection is now live and ready to shop, starting at just £36. Head to lemonadedolls.com to explore the full range and bring a much-needed personality to your athleisure game.
Why the Anti-Fitness Fitness Movement Matters
Lemonade Dolls isn’t just launching another gymwear line—they’re flipping the script on what activewear should represent. The Anti-Fitness Fitness Collection isn’t about achieving a so-called “perfect” body or grinding it out in the gym seven days a week. Instead, it’s a celebration of movement in all its forms—stretching in bed, dancing in your kitchen, or strolling through the park with your dog. It’s fitness without the pressure, and style without the compromise.
This refreshing approach comes at a time when women are increasingly rejecting rigid beauty standards and fitness expectations. Instead of chasing unrealistic ideals, Lemonade Dolls invites you to embrace your body as it is right now. You don’t have to change a thing to look amazing in their pieces—just put them on and go live your life, unapologetically.
It’s this ethos that resonates deeply with their community. The brand doesn’t use retouched models or hide behind filters. Instead, they spotlight real women with real bodies and real stories. From influencers and creators to busy mums and students, the Lemonade Dolls gang is all about authenticity.
So when you slip into a pair of their sculpting leggings or bold leopard-print bra, you’re not just wearing clothes—you’re joining a movement. One that shouts self-love, body acceptance, and fierce confidence. It’s about feeling strong on your own terms, however that looks for you.
And honestly? That’s the kind of energy we all need more of.
Your activewear doesn’t just have to be functional—it can be fun, fabulous, and fiercely you.
