Ecommerce is growing rapidly, making it a highly competitive space for photographers.
According to Etsy, 90% of online buyers prioritize the quality of product images over price. This is why simply taking a photo isn’t enough but also including the right photo editing will make all the difference for eCommerce brands.
From removing backgrounds to precisely color correcting to match the product, adjusting shadows, shooting from multiple angles to showcase details, and utilizing batch editing for consistency all while maintaining a consistent style across all images on the website.
Whether you’re a creative director or a photographer, these tips will help your product images stand out. You can even offload work to any product photo editing service which will save you time to focus on your photography.
Here’s a rundown of the top five photo editing secrets every eCommerce photographer should know.
Top 5 Photo Editing Secrets
Accurate Color Representation for Product Display
For eCommerce brands, displaying accurate product colors is essential.
Customers expect to see true representations of items, and any discrepancies between the online image and the actual product can result in disappointment and increased returns.
To enhance color accuracy after capturing photos, photographers can use software such as Lightroom and Photoshop on a subscription basis to modify white balance, hue, and saturation while Snapseed, Canva, Photoshop Express, BeFunky, and Fotor are completely free.
Tools like the X-Rite and ColorChecker can help maintain uniformity across various lighting conditions and displays.
Additionally, capturing images in RAW format provides greater flexibility for color corrections during photo editing.
Therefore, ensuring precise color depiction builds customer trust which leads to reduced returns and more conversions.
Remove the Distracting Background
Photographers often make the mistake of capturing images against distracting backgrounds. This not only looks unprofessional but also shifts customers’ focus away from the product.
So, It’s recommended to shoot against a white background, resulting in smaller file sizes and improved page loading speed.
But even after, you will need a background removal service to clean up stray background details to ensure visual consistency across product images and direct focus on the product itself.
After removal, you can either use a solid-colored background or keep it transparent, depending on the product’s color scheme.
| Pro Tip: To quickly remove a background in Photoshop, go to the “Select” menu and choose “Color Range.” Use the Eyedropper tool to pick the background color, holding down the Shift key to select multiple shades. Adjust the color sliders as needed, then press Delete to remove the background. |
Retouching Without Compromising Originality
Retouching is important for eliminating imperfections and improving product presentation. But also over-editing can make images lose their authenticity.
In eCommerce photography, maintaining this balance is key. Customers seek realistic images, especially in an era where originality is highly valued.
Techniques like frequency separation help smooth skin, product, or fabric while preserving natural texture, and tools like the healing brush remove wrinkles or flaws without making the image appear overly edited.
Streamline Work by Doing Batch Photo Editing
Consistency in product photos is crucial for building trust with customers, as uniform images make online stores more visually appealing.
Achieving consistent color temperature, white balance, exposure, and contrast manually across multiple images can be challenging. However, batch photo editing simplifies this process, allowing you to edit multiple images at once, ensuring a uniform look.
| Pro Tip: Lightroom Presets are pre-configured effects that you can apply to all images. To apply the same settings to other shots, save them as your own preset or open the menu and select Develop – > New Preset or press Ctrl + Shift + N. |
Apply 3D Product Photography.
A key challenge of online shopping is that customers can’t physically inspect products. To bridge this gap, 3D product photography captures multiple shots of the product for buyers to view items from all angles.
Once the images are captured, tools like Adobe Bridge can be used for basic photo editing. Once edited, the images can be uploaded to software like 3D Photo Maker to create an interactive 3D model.
You can even choose the appropriate resolution, such as 400×300 pixels (4:3 ratio) which can then be integrated into your online store for a more immersive customer experience.
Getting Started With The Next Step
For eCommerce brands, high image quality is essential. For that, hiring a professional photographer or eCommerce image editing agency can become the key factor in transforming a product from being left in a cart to making a sale.
Collaborating with a service like PixelPhant ensures that your images look exceptional while preserving your brand identity across all platforms, leaving a strong impression on potential buyers.
You don’t need to implement all these tips at once; it might take some trial and error to find what works best for your brand.
