Want to get more views on Facebook and grow successfully to achieve the desired Facebook marketing goal? Discover the top strategies that actually work for increasing Facebook views, likes, comments, and shares without spending any money.
- Know who you are trying to reach.
Understanding your target audience can help you create informed and effective strategies. You can direct your messaging and make sure your content aligns with your audience’s preferences. So, gather the basic and useful information of Facebook user demographics. However, you must make sure that this aligns with the basic demographics of your business.
- Optimize your Facebook posts for mobile.
According to a research report, over 98% of active user accounts on Facebook worldwide are accessed on mobile devices. Thus, optimize your posts for mobile to ensure your posts reach a large number of users no matter whether they are accessing Facebook through mobile devices, laptops, or desktops.
Before uploading your post, make sure that your contents are mobile-friendly with square or vertical formats, which consume more screen space. Use bold visuals and keep your text content easily readable and minimal with vibrant colors. In simpler terms, you must ensure your content loads quickly and appears appropriate on all media. Use visually appealing and high-resolution images or videos that appear great on mobile. Include concise text for graphics and use short, brief captions.
- Find the right times to post content on Facebook.
Facebook’s algorithm rewards a post with higher visibility and expanded reach if it receives more engagement. Uploading posts when your potential audience is most active can instantly boost your chances of receiving more likes and comments. Use Facebook analytics to get an idea of when your audience is online on Facebook. Additionally, use a Facebook scheduling tool to plan your calendar in advance. It will ensure regular posting and also offer the flexibility to experiment with different posting times.
- Share user-generated content
A social media page featuring user-generated content (UGC) develops customer community and gains boosted credibility and authenticity. This further encourages users to interact more with your content and share it with others. So, ask your audience to generate content related to your brand, product, or service and share it with their friends, followers, or family, which drives the attention of an increasing number of users on your page. For this, you can create viral challenges, organize contests, or ask for customer feedback. You can share user-generated content to show a positive user experience and their trust in your brand.
- Focus on content quality.
Quantity is important on Facebook but quality matters the most. No matter how often you post low-quality content, it fails to drive viewers’ attention. So, make sure your post is informative, engaging, entertaining, and quality to boost the chances that your viewers get attracted to your content and are encouraged to see and enjoy it.
Avoid posting similar types of content again and again. When users see the same or boring posts every time they visit your page, they may not be interested in exploring your page. See what your competitors are doing and identify what is trending currently in your niche to get some new content ideas.
Identify if you have any fun facts or if your content is showing your brand’s personality. Surprising statistics and infographics are the most popular forms of content for Facebook engagement because they are a great source for debate and discussions.
- Add relevant hashtags strategically.
Working on an effective hashtag strategy can expand your content’s reach without getting lost in the crowd. Research popular, relevant, and less saturated hashtags in your niche to enhance the visibility of your content. To get the most out of this strategy, it is important to use hashtags properly.
Never add any spaces or punctuations because they will not make your hashtags clickable. However, the number of hashtags to be used in a post may vary by brand and industry, experts recommend using 2 to 3 tags on Facebook. You may also run experiments to find the ideal hashtag volume for your Facebook posts.
- Respond to your viewers.
Running a successful Facebook marketing campaign and improving your page engagement requires a two-way conversation. If your viewers or fans are taking time to comment on your post or message, you must value their effort and engagement. Respond to those comments in the comments section or messages in the Messenger.
Most influencers and businesses reply to comments and score more interactions in terms of Facebook post likesand shares because people want to engage with brands or influencers who they think are listening to them. Create a Facebook chatbot to respond to each and every inbound message if you don’t have time to reply to each. There are some third-party messaging tools to keep all social media messages in a centralized and organized place.
- Optimize keywords for improved searchability on Facebook.
Like SEO, optimizing keywords for Facebook searches is essential to reach the target audience quickly. Use keyword research tools to find keywords that relate to your potential users. Try to use long-tail keywords to get better search ranking, generate more qualified search traffic, and face less competition. These keywords are frequently searched by Facebook users and align with user search intent.
- Create engaging Facebook reels.
Short-form videos are getting more popular on social media platforms to quickly capture the audience’s attention. Reels are the widely used short-form videos on Facebook and Instagram constantly getting higher engagement. These are the best videos to leverage trends, tell stories, and connect with potential users on a deeper level. Optimize your reels using vertical formats and ensure they can autoplay easily on all mobile devices.
- Go live on Facebook.
Streaming live on Facebook can help you connect with the audience in real-time, strengthen interactions, and increase brand exposure, which can lead to more customers and sales. By going live you can directly interact with your followers while providing authenticity to digital conversations and develop a stronger community.
