Golf legend becomes the voice and global ambassador for GOLF.AI’s new booking platform and partner hub
GOLF.AI has named Sir Nick Faldo as the voice and global ambassador of AI Tee Times™, a world-first booking service that lets golfers secure rounds at public and resort courses around the world with a single call, message or click.
The system lets users book via a simple voice call, WhatsApp, SMS or through the GOLF.AI website and mobile app, removing the need to navigate multiple websites and inconsistent booking engines. From the first interaction, players can receive confirmations and prompts in Sir Nick’s instantly recognisable voice.
“Ai will play a significant role in the future of golf,” Sir Nick said. “With AI Tee Times, GOLF.AI is making booking a round as easy as saying, ‘Book me 18 holes in Denver, this Saturday.’ Golfers won’t care which app does it, they’ll care who does it fastest, most accurately, and with the best experience. That’s exactly what GOLF.AI delivers, and I couldn’t be more excited to be involved.”
Sir Nick’s involvement gives immediate credibility to the product. Millions of fans will know him from nearly two decades as lead golf analyst for CBS Sports and his coverage of major events, including Sky TV’s broadcasts of the Open Championship. As a player he spent 97 weeks ranked world number one, notched 30 European Tour wins and claimed multiple major titles.
Clive Mayhew, CEO of GOLF.AI, said the partnership was about more than a familiar voice. “Sir Nick Faldo is a legend of the game and a trusted voice in golf,” he said. “His involvement brings global credibility and reach to our mission of making golf more accessible, connected and enjoyable for players everywhere.”
Why it matters for players and courses
For players, the benefits are immediate: faster searches, fewer missed opportunities and a consistent booking experience whether you’re at home or travelling. Travellers can lock in tee times across regions without juggling local booking sites or time-zone quirks.
For clubs and resorts, AI Tee Times™ promises better yield management and simpler administration. Aggregated, standardised booking data can reduce no-shows, free staff from manual calls, and help courses match supply with demand, a small operational lift that can have a material impact on revenue and guest experience.
GOLF.AI Launchpad™ supports clubs and partners
Alongside AI Tee Times™, GOLF.AI has launched the GOLF.AI Launchpad™ – a dedicated portal of courses and resources for clubs, operators and partners. The hub is designed to help venues integrate with the platform and get the most from GOLF.AI’s tools. More information is available at https://courses.golf.ai/.
A turning point for tech in golf?
Golf has traditionally been slow to change, but that’s shifting. Personalisation, automation and frictionless customer journeys are becoming standard in other leisure industries; golf is starting to catch up. Services that respect the sport’s traditions while removing everyday hassles stand to expand participation and boost tourism.
By pairing a high-profile ambassador with an AI product that talks to players in natural ways, voice, messaging and app. GOLF.AI is trying to bridge old and new: the sport’s heritage and a more convenient future.
About GOLF.AI
GOLF.AI is developing AI-driven tech to make golf smarter, more accessible and more personalised. Its AI Tee Times™ platform combines data and real-time availability to help golfers find and book rounds at public and resort courses via voice, messaging and app interfaces. For more, visit https://golf.ai and the GOLF.AI Launchpad™ at Courses.golf.ai.
