With music, you can say it’s all about the art, and you don’t care if you’re performing in an empty room. However, it does feel nice to see your hard work pay off when it goes viral on Spotify. The extra money certainly helps as well. Spotify can be a great platform for a small-time artist to grow and gain a dedicated following. But with so many people on this platform, how can you stand out? This post will help you promote your Spotify account smartly. Quick tip: buy Spotify monthly listeners using the SocialsUp Service.
- Spotify for Artists is Your Friend
If you have a normal Spotify account, this is a rookie mistake. To get the most eyes on you, want your account to be set to an Artist profile. This process does require some verification, so have the required documentation ready.
Once you are verified, however, you can access a whole bunch of tools. You can view some valuable analytics, link to your merch, show your upcoming tour, and more. Not only can these tools help, but verification, in general, can make you seem more authentic and trustworthy.
- Have a Great Bio
A good bio can attract new fans who have stumbled upon your profile. With your profile picture, upload a band logo or a fun shot of you. Be sure that your logo sticks out and doesn’t look low-res or low-quality.
With your bio, you don’t need to tell your life story, but give people an idea of where you’re from, what music you make, and if there are any future releases. List your inspirations, your band members, and any producers or other relevant people. Also, don’t make your bio sound like a LinkedIn profile, especially if that’s not your style. Let a little loose.
- Fill Out as Much Metadata About the Song as Possible
When you upload your song, you can choose the genre of your music. But don’t stop there. What is the mood of your song? Play your music to people, and ask them how this music makes them feel. The answers can make for a more detailed description. Also, add anything else, such as instruments used, software, etc. The more you enter, the more the algorithm has to work off with.
- Upload Early To Get Featured On Playlists
In addition to filling out metadata, you should upload your music at least seven days before you plan to release it. This is because you can submit it for editorial playlist consideration. Be sure to have a great pitch, and use the help of your record label if you have it. If an editor enjoys your track, you may have it featured on their playlists. This can promote your music to millions.
Even if you don’t get on those playlists, the consistent timing and metadata may help others discover your music and add it to their playlists. Often, an artist can grow regardless of whether the higher-ups at Spotify like the music.
- Promote Hard and Get Your Fans to Follow
Do you have an audience on YouTube, Facebook, X (Twitter) or other platforms? Even if you don’t, do you have friends and family who will entertain your art? Send those fans to your profile. Even if you have ten, any growth is good for the algorithm. Be sure to tell your fans to add your music to their playlists and share it whenever possible.
In general, you should be promoting your Spotify account across other platforms, be it Instagram, Twitter/X, Bluesky, and more. If you have a website, embed your music there. Don’t just settle for online promotion, either. Use some flyers with QR codes linking to your Spotify profile. Ask to perform at local venues or bars. Get your name out however you can!
Also, be sure to build up momentum before and after your music release. Once your music is released on Spotify, encourage your loyal fans to listen to it as soon as possible so it can reach the masses.
- Canvases and Storylines
Finally, you should upload Canvases and Storylines regularly. Like most platforms, Spotify heavily encourages consistent content. Canvases, which are looping videos, can add visual stimulation to your tracks. Meanwhile, a good Storyline can give your audience a look at what is going on behind the scenes.
- Final Thoughts
Growing on Spotify can take a while, but by following these practices, you’ll start to see fans. Keep making good music, get the word out, and encourage people to add your music to their playlists. Soon, you’ll be selling out venues, or at least the local bar.
